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Who we are - 

Chohans Fashion is a family run business which designs and markets hand-finished artificial jewellery made from high-quality materials at affordable prices. 


Our first store was opened at the heart of the local South Asian community in 1999 on Lozells Road, Birmingham, England.

Our founders Mr and Mrs Chohan started their business in 1999 with a simple mission; to give people the latest designs and highest quality in products at the best possible price. The growth and success of Chohans Fashion were a by-product of their passionate commitment. 




A stronger focus on jewellery and accessories - 

After almost a decade of success in our main store on Lozells road selling both clothing and apparel aswell as fashion jewellery and accessories the need for another store to accomodate more customers and more stock soon arose. In mid 2009 we opened our second store on Lozells Road, This new store was dedicated exclusiveley to asian fashion jewellery and accessories. 


The largest store for Asian fashion jewellery and accessories in the UK - 

Years of dedication to the brand, product quality, and customer service led to the inception of our flagship store on Ladypool Road.


The largest of all previous endeavours Ladypool Road was a bold step towards a larger customer base.

Due to our focus on providing an unmatchable range of choice our Ladypool Road store is now the largest store for Asian fashion jewellery and accessories in the UK.


Shoes & Bags -


In 2013 we sought to expand our horizons by introducing new lines of products to suit customer needs. 

During the winter of 2013 Chohans Shoes & Bags was born. Stocking over 25 designs in shoes and sandals and 20 designs in bags on its opening day the store was a tremendous success fueling future successes.


Alumrock Road, the heart of south asian shopping in Birmingham - 

We pride ourselves in offering the latest trends made with the highest quality materials at an affordable price.

Staff at both stores are driven and customer focused with attention to customer service and care. Our stores offer a fresh, clean and organised environment because we understand the need for a retail space which allows customers to buy with ease and convenience. 

We felt these attributes were missing in stores on Alumrock Road and so we decided to open our latest branch there.


Our first steps online!

Our website went live on September 25th 2018 at 8pm and since then we have seen a tremendous response online. Our online store continues to grow with around 5 new lines of products being uploaded every week. 

What distinguishes us from other online retailers is the amount of stock we keep readily available. Simply place an order and receive your goods within a few working days. 

All of our goods are posted from the UK with FREE DELIVERY WORLDWIDE!

All products are quality checked and packaged safely before postage to ensure satisfaction on receipt of your order.

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